TLDR Founders

TLDR FOUNDERS 2024-03-04

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01GENERAL

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03STRATEGIES & TACTICS

WHY, WHEN, AND HOW TO INTERVIEW YOUR CUSTOMERS

We’ve all heard the YC adage: “Make something people want,” but how do you actually do that? This author shares her interview guides for assessing various aspects of a product and its marketing strategy. By conducting these interviews, you can understand the delta between your perceived value proposition and competitive differentiation and how your customers judge your strengths and weaknesses. You might think your absolute killer feature is X, but if your customers don’t value X, it doesn’t matter. These sorts of insights can help inform how you position your product moving forward.

medium.com8 min read

WHAT STAGE IS YOUR COMPANY REALLY AT?

This article discusses the classic "premature scaling" issue as faced by an e-commerce company. Initially, the company believed it had achieved Product-Market Fit due to its rapid user acquisition. However, it eventually noticed that customer churn was excessively high. To address this, the company used a framework that involved mapping the customer journey, conducting experiments, and implementing strategies, such as adjusting pricing, bundling products, and boosting engagement, to enhance user stickiness and retention.

focusedchaos.co6 min read

WHY GRANDFATHERING IN SAAS IS BAD FOR BUSINESS

Startups often initially price low to secure deals, but guaranteeing perpetual grandfathering can lead to problems in the long run. While founders may enjoy being generous to early customers, price increases become inevitable as the company grows and aims for higher revenue targets. This article offers some useful tips on how to “de-grandfather” your pricing before it’s too late.

saas.wtf3 min read

04TOOLS & RESOURCES

CLUESO

Transform screen recordings into stunning product videos.

clueso.ioTool

WISDOMPLAN

Master any skill, your way.

wisdomplan.aiTool

05MISCELLANEOUS

FOUNDERS, DO THE SECONDARY SALE

Should startup founders be permitted to cash out? Employees, not investors, should decide if it's fair for founders to profit from secondary sales and have the opportunity to sell their shares. Ultimately, company insiders should be the ones to determine whether the founder's compensation is reasonable.

benn.substack.com7 min read

DEAD EQUITY MAKES YOUR COMPANY UNINVESTABLE

It can seriously hurt a startup if a co-founder departs when it isn't prepared. Having significant "dead equity" on your cap table makes it difficult to bring on new investors looking for clear ownership targets. Setting up proper vesting schedules for co-founders ensures that they don't take a large portion of the business with them if they depart.

corpora.substack.com4 min read

THE FRAGMENTATION OF SEARCH

It is an exciting time for the search industry, with the rise of LLMs reinventing the way we access and interact with information. LLM-based search agents provide straightforward answers to questions that were once challenging to find, eliminating the need for users to sift through potentially unreliable clickbait articles. This direct method of accessing information is diverting traffic from search engines like Google and Bing and displacing web publishers who supply the data these search agents are trained on.

usv.com2 min read