THE FRAGMENTATION OF SEARCH

Summary from the TLDR Founders newsletter

It is an exciting time for the search industry, with the rise of LLMs reinventing the way we access and interact with information. LLM-based search agents provide straightforward answers to questions that were once challenging to find, eliminating the need for users to sift through potentially unreliable clickbait articles. This direct method of accessing information is diverting traffic from search engines like Google and Bing and displacing web publishers who supply the data these search agents are trained on.