WHY, WHEN, AND HOW TO INTERVIEW YOUR CUSTOMERS

Summary from the TLDR Founders newsletter

We’ve all heard the YC adage: “Make something people want,” but how do you actually do that? This author shares her interview guides for assessing various aspects of a product and its marketing strategy. By conducting these interviews, you can understand the delta between your perceived value proposition and competitive differentiation and how your customers judge your strengths and weaknesses. You might think your absolute killer feature is X, but if your customers don’t value X, it doesn’t matter. These sorts of insights can help inform how you position your product moving forward.