YOUR STARTUP ONLY NEEDS ONE GROWTH CHANNEL

Summary from the TLDR Marketing newsletter

It’s a huge misconception that startups need to scale all channels available to have a fighting chance. In reality, you only need one growth channel to be successful. Dropbox grew from 100K to 33.9M users almost exclusively through referrals. NerdWallet dominated SEO by producing 500 pieces of content per month, resulting in $599M revenue in 2023. MVMT, a direct-to-consumer watchmaker, cracked influencer marketing early on and eventually sold to Movado for $100M.