EVOLVING WITH INTENT

Summary from the TLDR Design newsletter

Metalab, founded by Andrew Wilkinson, has evolved from a local venture to a globally dispersed team of over 160 people, collaborating with iconic brands and expanding its services. The brand has recently undergone a refresh to reflect its growth and values involving a new logo, an adaptable star icon, a timeless typographic pairing, and a nuanced color palette that retains its signature purple. The refresh is aimed at invoking a sense of wonder both internally and in the client experience.