TLDR Design

TLDR DESIGN 2024-03-01

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02OPINIONS & TUTORIALS

BEHIND THE DESIGN: A DEEP DIVE INTO APTOS

Like its default font predecessors, Aptos is optimized for the technology of its time. The font helps people comfortably read text on screens for extended periods and it also looks immaculate in print. Microsoft commissioned five leading typeface designers to develop five candidate font families and chose the winning one with the help of customer feedback.

microsoft.design15 min read

HOW TO CREATE A MEMORABLE LOGO IN 2024

Good design begins in your mind. To arrive at the best solution, start by collecting and analyzing all the available info on the brand, product, competitors, and target audience. Similar companies often copy one another’s designs, so studying the logos from related business sectors makes sense.

medium.muz.li6 min read

EXPERIENCE, NOT TECHNOLOGY

The power of combining proactive and reactive AI lies in their complementary abilities to anticipate and respond to needs. This framing shifts away from AI technology mechanisms, instead emphasizing user experience. Intelligence is valuable when it offers better or different ways to do things within established and new categories.

uxdesign.cc10 min read

03LAUNCHES & TOOLS

JITTER

Create professional animated content with Jitter. Use it to design on-brand animated UIs, videos, social media posts, websites, apps, logos, and more.

figma.comTool

COLORMIND

Colormind is a color scheme generator that uses deep learning. It can learn color styles from photographs, movies, and popular art.

colormind.ioTool

04MISCELLANEOUS

EVOLVING WITH INTENT

Metalab, founded by Andrew Wilkinson, has evolved from a local venture to a globally dispersed team of over 160 people, collaborating with iconic brands and expanding its services. The brand has recently undergone a refresh to reflect its growth and values involving a new logo, an adaptable star icon, a timeless typographic pairing, and a nuanced color palette that retains its signature purple. The refresh is aimed at invoking a sense of wonder both internally and in the client experience.

metalab.com6 min read

RETHINKING THE STARTUP MVP: BUILDING A COMPETITIVE PRODUCT

The concept of the Minimum Viable Product has evolved. Today, it's about refining and differentiating a product within a saturated market by iterating based on user feedback rather than simply validating new ideas quickly. Linear's journey in establishing its MVP illuminates the importance of focusing on a specific user base, leveraging waitlists to engage early adopters, and using customer feedback to know when a product is ready for a public launch.

linear.app10 min read

SHOW, NOT TELL: HOW TO MAKE USE OF RESTRICTED OR SCRAPPED DESIGN WORK

Most working relationships involve NDAs. Remote jobs cut off access to all documents as soon as you're laid off. You don't want to have to beg your former colleagues for screenshots of your work. Ensure you constantly grab copies of ongoing projects, anonymize them if necessary, and even consider transforming them. Practicing in Public also offers an exciting alternative where you write articles or create YouTube videos showcasing your knowledge and experience.

dataanddesign.substack.com7 min read