TUBI GETS A MAKEOVER: BRAND NEW LOGO, CATCHPHRASE, AND COLOR SCHEME
Tubi's new logo keeps its purple aesthetic but swaps out the orange and red hues for neon yellow. The new color palette aims to give viewers a "bold and mischievous" experience. Gone is the black background on the app's home screen display, replaced by the bright signature purple that's part of the original design accented with white and yellow.