5 STEPS TO OUTDO AMAZON COMPETITION

Summary from the TLDR Marketing newsletter

Amazon tends to overlook SEO, merchandising, and tactical marketing for its products. It often banks on its brand name. This guide covers tips and Amazon tools small brands can leverage to stand out in the crowded marketplace. Improve product pages with A+ Content (enhanced brand content). This Amazon tool enables the addition of better pictures, videos, and charts to tell a brand's story. Amazon Live is also a useful tool for growing a loyal customer base and boosting sales with live, shoppable content.