TLDR Marketing · NEWS & TRENDS

GOOGLE UNVEILS MAJOR SEARCH PARTNER NETWORK UPDATE AS IT REMOVES OPT-OUT OPTION

searchengineland.com3 min read

Summary from the TLDR Marketing newsletter

From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. Exclusions of certain ad placements at the account level will now apply to the Search Partner Network as well as YouTube and display ads. The change gives advertisers better control and insights into the placement of their ads. It also allows them to address concerns about their ads being placed near inappropriate content.