WENDY’S WILL EXPERIMENT WITH DYNAMIC SURGE PRICING FOR FOOD IN 2025

Summary from the TLDR newsletter

Wendy's will start testing dynamic pricing and AI menu features in 2025. Dynamic pricing means that prices for food items will automatically change throughout the day depending on demand. The company will invest approximately $20 million to install digital menus capable of displaying real-time variable prices across all of its company-operated locations in the US. Dynamic pricing is a common business practice for several industries, but its application in the fast-food sector is largely untested.