AFTER A DECADE OF STOPS AND STARTS, APPLE KILLS ITS ELECTRIC CAR PROJECT
Apple has reportedly ended work on its electric car project. It will shift some of the staff to work on generative AI projects while laying off others. Project Titan, which had been in development for 10 years, was originally going to be a car with a luxurious limo-like interior and robust self-driving capabilities. Its ambitions were scaled back after multiple changes in direction and leadership. The project faced high startup costs and a difficult regulatory environment, making it hard for the company to find the profit margins it hoped for.