EVERYONE'S OBSESSED WITH THIS UNUSED FORD LOGO DESIGN

Summary from the TLDR Design newsletter

During the 1960s, Henry Ford II enlisted Paul Rand, the famed graphic designer who had created logos for IBM, ABC, and UPS, to modernize the logo and its script. Users on Reddit and X are now praising the sleek and fantastic design, which retained the original's essential features but used a more modern, even-stroked lettering.