WORLD’S OLDEST UNCHANGED BRAND CHANGES LOGO FOR THE FIRST TIME IN OVER 140 YEARS

Summary from the TLDR Design newsletter

For over 140 years, Lyle’s Golden Syrup has featured an interesting logo on its tin: a lion’s carcass surrounded by bees. The product was recognized by Guinness World Records for having the world’s oldest branding and packaging. For the first time since the 1880s, Lyle's Golden Syrup is undergoing a major redesign to appeal to a 21st-century audience.