TLDR Marketing · STRATEGIES & TACTICS
HOW A UGC GALLERY CAN HELP BUILD TRULY LOYAL COMMUNITIES
Summary from the TLDR Marketing newsletter
Midjourney selects the best images created by its users and puts them into its own print magazine every month. This type of UGC gallery isn’t overly promotional, but it keeps users engaged. Users want the chance to be featured, which leads them to keep using the product. Zoom, Shopify, and Monday also have their own versions of a UGC gallery.