THE 3 RULES OF COMMUNITY-LED GROWTH

Summary from the TLDR Marketing newsletter

Boast.AI reached $10 million in revenue by harnessing the power of community-led growth. There are 3 types of communities, each serving distinct needs: communities of practice, communities of product, and communities of play. Designing unforgettable experiences for your community, ideally in person, leads to stronger connections and business impact. Making the community “sticky” with internal variable rewards keeps users engaging with the group.