META EXPANDS ACCESS TO INSTAGRAM’S CREATOR MARKETPLACE

Summary from the TLDR Marketing newsletter

Meta's Creator Marketplace tool enables brands to search and connect with relevant platform influencers based on a range of qualifiers, including focus topics, follower counts, and location. The tool first launched in the US back in 2022 and is now being released in other regions. It will be available in Canada, Australia, NZ, the UK, Japan, India, and Brazil. Chinese export brands will be invited to connect with creators outside of China.