MCDONALD'S TURNS ITS LOGO UPSIDE-DOWN IN INGENIOUS NEW ANIME BRANDING

Summary from the TLDR Design newsletter

McDonald's is launching a new campaign that rebrands itself as "WcDonald's" with upside-down arches. Inspired by its appearances in various anime shows since 1981, the campaign includes limited edition items with exclusive packaging, such as the "Big Wac," and a collaboration with Studio Pierrot to produce anime episodes and manga. McDonald's aims to embrace anime culture and engage with its fans creatively through this initiative.