7 REASONS SAAS PRODUCT TEAMS USE EMBEDDED IPAAS

Summary from the TLDR Product newsletter

Do your users keep asking for integrations with their other apps (e.g, CRMs, ERPs, Slack)? In recent years, embedded iPaaS has become a popular alternative [5] to building integrations from scratch (29% of SaaS companies with integrations use it) [6]. Between authentication, learning 3rd party APIs, and building the end-user experience, shipping an integration can easily take 3