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7 REASONS SAAS PRODUCT TEAMS USE EMBEDDED IPAAS
Do your users keep asking for integrations with their other apps (e.g, CRMs, ERPs, Slack)? In recent years, embedded iPaaS has become a popular alternative [5] to building integrations from scratch (29% of SaaS companies with integrations use it) [6]. Between authentication, learning 3rd party APIs, and building the end-user experience, shipping an integration can easily take 3