5 UX DEVELOPMENT PHASES TO CREATE YOUR BRAND’S VOICE

Summary from the TLDR Design newsletter

Whether you are developing a personal brand, start-up, or refining an already existing brand, the following 5 UX phases help to structure a methodology that sets a clear path to defining your brand voice with measurable outcomes: Know and recognize your audience, state your business values, define your brand’s tone, gather feedback, and trust and entitle your team to ensure brand voice adherence.