F-SHAPE PATTERN AND HOW USERS READ

Summary from the TLDR Design newsletter

Users rarely read on the web - they usually scan instead, which could be more efficient for them, but very detrimental to your business. This article explores how users consume text online and how to prevent harmful patterns. To mitigate scanning, designers can use headings and subheadings, visually group small chunks of content, and alternate sizes, spacing, and patterns.