TLDR Founders · STRATEGIES & TACTICS
TAM IS WHY I HAVE TRUST ISSUES
Summary from the TLDR Founders newsletter
Market sizing is a crucial task for any founder when evaluating markets they plan to launch into, assessing potential product demand, or presenting figures to investors. However, many get it wrong - do you go bottoms-up or top-down? This article examines the drawbacks of total addressable market analyses and provides insights on how to approach market sizing with a more critical mindset.