TLDR Founders

TLDR FOUNDERS 2024-02-21

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01GENERAL

Sponsored

YOUR COMPANY’S STORY?

Every startup needs a Hemingway. A Don Draper. A David Ogilvy. But those kinds of writers are, as you probably know, hard to find.

uncommonlybold.comSponsor

03STRATEGIES & TACTICS

HOW COGNISM GENERATED $441K IN REVENUE WITH MONEY KEYWORDS

Bottom-funnel content converts; awareness is overrated. In this article, Cognism shares how it shifted its focus towards using targeted "money keywords" that appeal to bottom-of-the-funnel buyers instead of top-of-the-funnel visitors. This strategic move, which optimized high-intent terms for the company's product fit, backlinks, and conversion lifts, resulted in a revenue of $441K+ last year.

moz.com8 min read

YOU SHOULD BE PLAYING WITH GPTS AT WORK

You should experiment with customer GPTs at your startup. This article shows how to build a custom GPT and shares 20 examples of how to use them to boost productivity.

lennysnewsletter.com12 min read

TAM IS WHY I HAVE TRUST ISSUES

Market sizing is a crucial task for any founder when evaluating markets they plan to launch into, assessing potential product demand, or presenting figures to investors. However, many get it wrong - do you go bottoms-up or top-down? This article examines the drawbacks of total addressable market analyses and provides insights on how to approach market sizing with a more critical mindset.

mostlymetrics.com9 min read

04TOOLS & RESOURCES

Sponsored

BLOCK THREATS, UNWANTED CONTENT, AND ADS ON ALL YOUR COMPANY’S DEVICES

You didn’t start a company to worry about DNS — but ignoring it leaves you open to malware, harmful content, and tracking. Control D [14] is a modern DNS service [14] that makes it super-easy to block malicious domains and unwanted content. Browse faster [14], remove risks, and keep your team focused on building, starting from $2/mo [14].

controld.comSponsor

LOCOFY

Figma design to code in 1-click.

locofy.aiTool

ADGEN AI

Create 100+ high-performing ad variations with AI.

adgenai.comTool

05MISCELLANEOUS

THE STATE OF SALES IN 2024

An analysis of over 4.2 million opportunities revealed that economic turbulence had a negative impact on B2B sales. This was evident with falling win rates, lengthening sales cycles, and shrinking deals. In 2024, sales teams not only need to be more efficient - they need to be more effective.

ebsta.com10 min read

COMPRESSING SWITCHING COSTS IN SOFTWARE

The cost of switching software can be prohibitively high in large companies. The process could take years to complete and even more time to see the payback. Often, executives are aware that the effects of this decision will continue even beyond their time in office and therefore avoid making changes. AI will significantly reduce the costs and timeframes associated with switching systems, which could lead to more innovation in large companies.

akashbajwa.substack.com4 min read

WHY VENTURE CAPITAL IS THE BEST ASSET CLASS

Despite the bad rap that venture capital often gets, the world benefits from the innovation generated by venture capital, both from successful and failed investments, as it essentially gets all of that innovation for free.

notboring.co6 min read