KEYWORD DIVERSIFICATION: CANNIBALIZATION’S GOOD TWIN

Summary from the TLDR Marketing newsletter

This study challenges the classic SEO theory on cannibalization. It suggests that multiple rankings are not always bad for a website. Diversification occurs when 2 or more pages rank for the same keyword, without cannibalization. With diversification, it is possible to increase total traffic from the keyword depending on the rankings of the pages. The author delves into diversification strategies and examines factors that can impact their outcome.