TLDR MARKETING 2024-02-15

marketer

IAB, MRC DRAFT PRELIMINARY AR MEASUREMENT GUIDELINES FOR ADVERTISERS

The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) unveiled a proposed set of guidelines to give advertisers more clear and consistent metrics for their augmented reality (AR) efforts. The guidelines, which are open for public comment through March 9, set a framework for clear and consistent definitions for AR ad delivery, viewability, audience, engagement, and performance. The AR advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024.

TRAACKR PARTNERS WITH SNAP TO BOOST INFLUENCER RELATIONSHIPS

Traackr, an international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. Brands using Traackr will now be able to discover and assess new creators, issue direct invitations to partner for campaigns, activate organic and paid campaigns, and measure creator content performance.

HOW CHANGING ONE IMAGE ALMOST DOUBLED CONVERSIONS

KEYWORD DIVERSIFICATION: CANNIBALIZATION’S GOOD TWIN

This study challenges the classic SEO theory on cannibalization. It suggests that multiple rankings are not always bad for a website. Diversification occurs when 2 or more pages rank for the same keyword, without cannibalization. With diversification, it is possible to increase total traffic from the keyword depending on the rankings of the pages. The author delves into diversification strategies and examines factors that can impact their outcome.

15 PRICING PAGE CASE STUDIES

Best-in-class SaaS companies are always iterating on their pricing pages. This post links to 15 recent case studies from brands such as Monday, Quickbooks, and OpenAI.

HOW TO BUILD COMPETITIVE COMPARISON PAGES THAT CONVERT (WEBINAR)

HOW ARC GROWS: BUILDING THE NEW WINDOW INTO THE INTERNET

Arc is a browser by The Browser Company that is trying to challenge design norms by introducing novel features like merged tabs and bookmarks, split-screen capabilities, and customizable Boosts. It targets a very specific community of tech enthusiasts positioning itself as the web's operating system. The Browser Company's growth strategy involves a deliberate go-to-market approach, scarcity-driven onboarding, and a freemium model with potential SaaS billing in the future. This article explores various elements of The Browser Company's GTM strategy and how it contributed to growth.

THE PSYCHOLOGY OF THE MESSENGER EFFECT

The Messenger Effect explains why we’re more likely to pay attention to a message when someone we trust delivers it. The human brain rarely has all the information it needs to make a decision, so it uses shortcuts to make effective decisions faster. If your brand’s message isn’t landing with prospects and you’re confident it’s solid, don’t change the message — change the messenger. This could mean using well-known figures, relying on micro-influencers, or using your existing customers as the messenger.

THE IMPORTANCE OF VOC

Implementing VoC (Voice of the Customer) programs is an investment. This involves gathering and analyzing detailed customer feedback to inform product development, innovation, and market strategies. The feedback can come through surveys, interviews, social media, or review platforms. Information collected can drive customer-centric innovation, enhance user experience and satisfaction, and secure a competitive advantage.

HOW EACH GOOGLE ADS BID STRATEGY INFLUENCES CAMPAIGN SUCCESS

This article covers when and how to use Manual CPC, Maximize Clicks, Target Impression Share, and use Smart Bidding to meet different campaign goals.

HOW TO STAND OUT ON SOCIAL MEDIA

Many marketers use Canva, Adobe Spark, and Figma to tailor designs to audience preferences for each social platform.

THE IMPORTANCE OF PSYCHOGRAPHIC ELEMENTS FOR PERSONALIZATION

It is critical to go beyond demographics and tailor your customer experience based on attitudes, interests, and lifestyles.

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