A LOOK AT INTERNET TRAFFIC TRENDS DURING SUPER BOWL LVIII

Summary from the TLDR Web Dev newsletter

This blog post explores the traffic trends from Super Bowl ads. It also looks at local traffic trends seen during the game, as well as email threat volume across related categories in the weeks ahead of the game. Some interesting conclusions: most Super Bowl ads no longer drive traffic to associated websites by including a URL in their ad. However, the DNS traffic analysis in the post shows that viewers don’t seem to have much trouble finding these sites. In-game events had a mixed impact on traffic across domains associated with multiple types of apps, as well as traffic for the websites associated with the teams playing in the Super Bowl.