THE WIDE-BASE STRATEGY TO MAXIMIZE TIKTOK REACH

Summary from the TLDR Marketing newsletter

TikTok’s algorithm surfaces new accounts, leading some marketers to take a “wide-base” approach of owning several TikTok accounts that each publish the same or similar videos. Travis and Jason Kelce’s “New Heights” podcast, for example, manages at least 3 other accounts in addition to its primary TikTok page. It helps to have each account serve a different purpose, such as a primary account, fans account, and “best of” account.