HOW TO INCREASE PPC AOV BY 13% WITHOUT INCREASING AD SPEND

Summary from the TLDR Marketing newsletter

A simple upsell strategy increased PPC Mastery’s revenue per order from Google Ads by 13%. It offered a valuable add-on on the checkout/product page that was complementary to the main offer. Upsell items should use scarcity and urgency — it presented them as limited-time. It is important to test several different upsells to see which has the highest impact.