HOW THE LINKEDIN ALGORITHM WORKS

Summary from the TLDR Marketing newsletter

Mobile represents 65% of traffic on LinkedIn. The best-performing content types on the platform are polls, carousels, text and image, text only, and videos. Polls get 2X the reach of the median post - they should include "Other" for a 25% increase in visibility. Carousels get 1.6X the reach of text and image posts - the ideal number of slides is 12.4. This post includes additional findings and a link to the source report.