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Meta announced changes to Instagram and Threads in response to concerns about the spread of misinformation and polarization, limiting the proactive recommendation of political content. It is trying to distance itself from the intense political debates seen on Twitter and other social media sites. Users will have the option to enable political content recommendations through their settings.
Pinterest’s new ad partnership with Google aims to enhance ad revenue by broadening brands’ reach and engagement with active consumers through Google Ads. The integration allows ads to be served on Pinterest via Google’s Ad Manager, directing users to advertisers’ websites for potential increased ROI and conversions.
Some users will not watch fancy onboarding videos and cute carousels. The average completion rate for product tours is 61% and this will decline as users become more confident in jumping in without training wheels. To prepare for this, ensure navigation uses jargon-free labels, offers search, and sequences items based on usage frequency. The product should have clear titles and descriptions for each screen and copy should be helpful, empathetic, actionable, and linear.
Branded search involves specific keywords mentioning your brand or product. It’s essential to assess factors like search volume, competition, and budget before deciding on a paid search approach. This will have a significant impact on your bottom line by improving search rankings, enhancing user experience, and building brand reputation.
Having a growth organization requires a level of cross-functionality that creates complexity. Leaders should expect more from employees in their growth and product teams, but should also give them room to do more. Teams not being empowered to go beyond their silo is both a structural and a leadership issue.
Mobile represents 65% of traffic on LinkedIn. The best-performing content types on the platform are polls, carousels, text and image, text only, and videos. Polls get 2X the reach of the median post - they should include "Other" for a 25% increase in visibility. Carousels get 1.6X the reach of text and image posts - the ideal number of slides is 12.4. This post includes additional findings and a link to the source report.
Mimecast and Barracuda are top-ranked email security products that were both founded in 2003. Both brands invested a significant amount of money in paid advertising during the early 2020s, but their PPC strategies have since diverged. Mimecast appears to have shifted its investment into organic content to help boost its brand and solidify its organic position in the SERPs. Barracuda is still investing just under seven figures each month in paid advertising traffic to increase visibility in the SERPs. Neither strategy is necessarily better — it depends on which one has a better conversion rate on this incoming traffic.
Businesses implement customer service tiers to streamline assistance and address issues effectively. Tiers enable companies to route issues based on complexity to ensure skilled agents handle appropriate challenges. They enhance both agent expertise and customer satisfaction. This article provides examples of tiers and how to approach each one for the best customer experience.
Marketing is a strategic full-funnel function. Getting a seat at the table starts with leaders taking accountability for every revenue problem and empowering their teams to feel that way too.
Advertisers are adjusting their strategies to focus on online and social media platforms as Gen Z’s interest declines in traditional Super Bowl ads. They are leveraging influencer partnerships and social media campaigns to engage this demographic beyond traditional TV commercials.
Some of your site visitors will end up buying from your competitors. If you don’t have a strategy for winning in spite of competitors, you are at a disadvantage.