YOUR ONBOARDING JOURNEY NEEDS A PLAN B

Summary from the TLDR Marketing newsletter

Some users will not watch fancy onboarding videos and cute carousels. The average completion rate for product tours is 61% and this will decline as users become more confident in jumping in without training wheels. To prepare for this, ensure navigation uses jargon-free labels, offers search, and sequences items based on usage frequency. The product should have clear titles and descriptions for each screen and copy should be helpful, empathetic, actionable, and linear.