DOING MORE WITH LESS: RECYCLING BRAND CONTENT

Summary from the TLDR Marketing newsletter

42% of marketers report that updating and repurposing existing content leads to successful marketing campaigns. Repurposing evergreen brand content can save costs and resources while enforcing key positioning messages. Easy tips for refreshing content include updating a cross-link in a blog post, editing existing videos, repurposing webinars into case studies, and reformatting long-form content into shareable clips on social media.