FROM ZERO TO UNICORN IN 3 YEARS: CRED’S JOURNEY WITH BRANDING AND INFLUENCER MARKETING

Summary from the TLDR Marketing newsletter

CRED is a fintech platform that rewards individuals for their timely credit card and bill payments. It carved out a unique niche using brand building and influencer marketing. CRED established 3 brand pillars—trust, exclusivity, and innovation—which all of the company’s marketing tactics link back to. These themes are apparent across the user experience, from its social media content to its product policies. This presents the brand as cohesive and reliable. CRED’s Instagram content makes the company look like a lifestyle brand. It features contests for its followers while still focusing its messaging around its core pillars.