TLDR MARKETING 2024-02-07

META WILL LABEL AI-GENERATED CONTENT FROM OPENAI AND GOOGLE ON FACEBOOK, INSTAGRAM

Meta has announced plans to label AI-generated content from OpenAI and Google with the aim of enhancing transparency, especially during the contentious US election year. It will do so by utilizing invisible watermarks and metadata embedded in files. Meta will inform users when the content they see is digitally synthesized rather than authentic. This initiative expands Meta's existing practice of labeling content generated by its own AI tools to include images created by services from other companies.

BLUESKY IS NOW OPEN FOR ANYONE TO JOIN

Bluesky, an open-source, decentralized social networking platform, recently opened to the public. It will face the challenge of competing with established platforms like Threads and Mastodon. Bluesky distinguishes itself through a transparent, open-source codebase, empowering users with control over their social media experience. It also offers features like open federation and customizable moderation services.

MAXIMIZING BRAND LOYALTY AND ENGAGEMENT WITH STRATEGIC GIVEAWAYS

Giveaways are a potent mechanism for generating excitement, building brand awareness, and fostering a sense of community among audiences. The way you run giveaways depends on your objectives. Objectives could be increasing brand awareness, driving traffic to your website, or gathering customer data. The product to be given away should resonate with your target audience while also reflecting the quality and ethos of your brand. Timing it to coincide with significant events, such as the launch of a new product line, a major outdoor event, or a seasonal change, can also increase its impact.

SUBSCRIPTION GROWTH & MONETIZATION: THE 3 GROWTH PHASES AND A/B TESTING

This article discusses the 3 growth phases for a subscription business: early stage, freemium model, and expansion to other platforms and channels. It provides concrete tips and best practices based on experience with other SaaS startups. It also covers related topics such as A/B testing and strategies to enter a new market.

100+ UPDATES THAT MAKE SHOPIFY'S FOUNDATIONS EVEN STRONGER

Shopify has released its Winter ’24 Edition, which includes roughly 100 new and updated tools across conversion, channels, marketing, and operations. The new features include a web performance dashboard, a subscription app, smarter retargeting algorithms, and Shopify Line of Credit.

THE AI MARKETING SHOW

Mailmodo put together an edutainment chat show covering how 5 industry experts onboarded AI into their marketing workflow. There are 5 videos that cover master prompt writing and using AI for copywriting, image generation, content, and email marketing. Each video ranges from 35-50 minutes long.

FROM ZERO TO UNICORN IN 3 YEARS: CRED’S JOURNEY WITH BRANDING AND INFLUENCER MARKETING

CRED is a fintech platform that rewards individuals for their timely credit card and bill payments. It carved out a unique niche using brand building and influencer marketing. CRED established 3 brand pillars—trust, exclusivity, and innovation—which all of the company’s marketing tactics link back to. These themes are apparent across the user experience, from its social media content to its product policies. This presents the brand as cohesive and reliable. CRED’s Instagram content makes the company look like a lifestyle brand. It features contests for its followers while still focusing its messaging around its core pillars.

HOW SYNTHESIA USES AI VIDEO TEMPLATES TO DRIVE CONVERSIONS

Synthesia is an AI video generation tool that produces professional videos with 150+ AI avatars and 120+ different AI voices across various languages, accents, and tones. It uses AI video templates to rank in the SERPs. Synthesia lets people apply its products to specific use cases, familiarizing them with the platform before moving them closer to becoming paying customers. These templates contain a CTA module that prompts users to accelerate their video creation capabilities with a Synthesia account.

IS EVERY MARKETER A DATA ANALYST AND AN ENGINEER?

Data from low code/no code tools suggests that marketers are increasingly building their own solutions instead of relying on IT.

AMAZON STRIKES LANDMARK DEAL IN RESPONSE TO GOOGLE’S THIRD-PARTY COOKIE DEPRECATION

Amazon secured a deal with Reach, the UK’s largest publisher, to obtain customer data for targeted advertising in response to Google’s impending third-party cookie deprecation.

SPOT THE BRANDS (GAME)

An interactive game where you try to find 50 iconic brand logos in an image in 5 minutes.

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