75% OF TOP BRANDS FALL VICTIM TO FRAUD IN GOOGLE SEARCH ADS

Summary from the TLDR Marketing newsletter

75% of top brands in the US and UK are targets of identity theft through Google Search Ads. The issue results in significant financial losses and creates considerable threats to customers. Common fraud practices include impersonating brands on Google Ads to steal customer data and hijacking affiliate programs to earn a referral bonus. Google said it is increasing efforts in safeguarding brands' reputations and shielding online shoppers, but bad actors are also constantly evolving their techniques.