TLDR Design · MISCELLANEOUS

DIXONBAXI OVERHAULS THE CW WITH CLEAN SIMPLICITY AND BURSTS OF COLOR

itsnicethat.com2 min read

Summary from the TLDR Design newsletter

The CW recently removed the “The” from its logo. Now, we see the broader branding concept where the CW logo extends into a “stage” shape. The new typeface, a sans-serif F37 Bolton, complements the branding nicely and achieves the premium and deadpan aesthetic that DixonBaxi was after.