TLDR Design

TLDR DESIGN 2024-01-26

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02OPINIONS & TUTORIALS

TRUST THE PROCESS

The team behind many branding and graphic design works at Smith & Diction shares their process in this article. They start with introductions, proceed to the proposal, take care of the contract and deposit, do the discovery work, use mood boards, start work on identity design and brand work, present their work, ask for feedback, and roll it out.

medium.com10 min read

DESIGN BOOM

Designing with seniors in mind is becoming more critical than ever, considering that 20% of the U.S. population will be 60 or older by 2029. Unlike previous retirees, this new generation is more comfortable adopting technology. As designers, we have the opportunity to empower and make a difference to so many of these users, who are often unknowingly or intentionally overlooked as marginal cases or outliers.

thirteen23.com4 min read

IMPROVE YOUR LOGO DESIGN SKILLS

A close examination of Paul Rand’s UPS logo uncovers that it uses the golden ratio to make the logo beautifully proportional. Designers who want to improve their logo design skills should redraw those they like, analyze them, and find out if there’s an underlying grid.

melindalivsey.com2 min read

03LAUNCHES & TOOLS

LEGIBILITY (BOOK)

Based on experiments and extensive research, this free eBook is a prime resource on typographic legibility and designing documents that are easier to read.

legible-typography.com

04MISCELLANEOUS

LOOKING BACK ON 40 YEARS OF MACINTOSH

Those who buy Macs spend the money because they plan to use them, often for many years. The reuptake of ports on computers aimed at professionals, keyboards that don’t seem to break from using them, and three revisions of the Mac Pro in five years leave the impression that Apple is again willing to meet its users a little closer to where they are.

theverge.com8 min read

DIXONBAXI OVERHAULS THE CW WITH CLEAN SIMPLICITY AND BURSTS OF COLOR

The CW recently removed the “The” from its logo. Now, we see the broader branding concept where the CW logo extends into a “stage” shape. The new typeface, a sans-serif F37 Bolton, complements the branding nicely and achieves the premium and deadpan aesthetic that DixonBaxi was after.

itsnicethat.com2 min read

ARE DESIGN SYSTEMS A ZERO-INTEREST RATE PHENOMENON?

Design systems prevent a host of potential problems down the road. Despite our understanding of the intrinsic benefits of a consistent user interface over one-off solutions and maintenance nightmares, convincing management that it is the right course can take time, especially given the time and resources required.

daverupert.com4 min read