3 QUESTIONS TO GAUGE IF YOU HAVE A MARKETABLE PRODUCT

Summary from the TLDR Marketing newsletter

A successful and marketable product solves a customer’s problem. To gauge if your product is actually marketable, ask yourself how many people are aware they have the problem being solved. Too often, startups try to solve problems that people aren’t aware they have. Next, ask how often the problem shows up. The more frequent the problem shows up, the more likely someone will pay to solve it. Finally, determine what the impact is of not solving the problem. If nothing bad happens when the problem goes unsolved, it’s a signal that no real market exists. Answering these questions helps you understand your customers better and plan more effective marketing.