TIKTOK SEO TACTICS

Summary from the TLDR Marketing newsletter

44% of people use TikTok for search because the short video format is more informative and digestible. 18% of product or service reviews on TikTok outperform traditional SERPs. Its ranking factors include user interaction, video information, and device and account settings. Brands should research what their audience is looking for and then use TikTok Creative Center and the app’s search bar auto-complete feature to figure out what performs best. Keywords and hashtags in post descriptions are critical.