MIXED REALITY IS THE NEXT SHINY THING FOR MARKETERS, BUT SOME REMAIN CAUTIOUS

Summary from the TLDR Marketing newsletter

This article discusses the impact of augmented and mixed-reality devices on advertising. Some marketers remain skeptical due to economic uncertainties. Meanwhile, Apple and Sony are announcing new AR and MR devices. Walmart and Qualcomm are reimagining the retail experience with video rails on shelves and smart shopping carts. The shift towards spatial computing can be seen as an opportunity to create more interactive 3D ad experiences and enable hyper-personalized and hyper-local contextual ads. Sensory advertising could also be amplified by the rise of wearable tech.