GOOGLE’S NEW GEMINI-POWERED CONVERSATIONAL TOOL HELPS ADVERTISERS QUICKLY BUILD SEARCH CAMPAIGNS

Summary from the TLDR Marketing newsletter

Google has integrated its multimodal LLM, Gemini, into the Google Ads platform. Gemini enhances the conversational experience for advertisers and enables them to build and scale Search ad campaigns more efficiently. The chat-based tool is capable of generating relevant ad content, including assets and keywords. Beta access is available for English language advertisers in the US and UK. A global rollout is expected in the next few weeks.