THE STORYTELLING HACK FOR 10X BUZZ ON REDDIT

Summary from the TLDR Marketing newsletter

A founder orchestrated a Reddit post to promote his startup using clever storytelling, which spiked his company’s website traffic for a few days. To do this, write a story where your product is the solution that could have solved everything—but don’t mention it in the post. After the post gets some attention, post a comment from a different account that casually suggests your product. Finally, edit the original post to mention the product. For this tactic to succeed, it’s critical to avoid making it sound promotional.