U.S. DEVELOPERS CAN NOW OFFER NON-APP STORE PURCHASING OPTION, BUT APPLE WILL STILL COLLECT COMMISSIONS

Summary from the TLDR newsletter

Developers in the US iOS App Store are now able to direct customers to a non-App Store purchasing option for digital goods. Apple plans to continue collecting a 12% to 27% commission on content bought this way. Developers who want to offer alternative payment options need to apply for a StoreKit External Purchase Link Entitlement. Details about the specific rules for Entitlement Links are available in the article.