APPLE HITS “ALL-TIME HIGH” SMARTPHONE MARKET SHARE, TAKES #1 SPOT FOR 2023
Apple was the number one smartphone OEM in 2023. It had a 20.1% market share for the year, a 3.7% growth over 2022. Apple's best-selling phone, and the best-selling model in the world, was the iPhone 14 Pro Max. The company's cheapest phone, the iPhone SE at $429, didn't sell well. Apple's market share is fueled by aggressive trade-in offers and interest-free financing plans.