HOW TO DESCRIBE YOUR BUSINESS AS AN EQUATION

Summary from the TLDR Marketing newsletter

Every business can be distilled into a simple equation. Figuring out this equation gives you a map for understanding which metrics you need to track and what factors drive the growth of your business. This post walks through how to identify your business’s formula and how to use it to identify the lever(s) that drives the most impact. This is also a valuable basis for building a full-fledged growth model.