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The connected TV ad industry continues to rely on the IP address for tracking viewers and connecting CTV audiences with other devices in the household. However, this type of household-level tracking appears to fall into a legal gray area when it comes to children’s privacy law. This article includes a 10-minute-long video interview with experts in privacy law, ad tech, children’s media, and CTV.
Google is continuing its layoffs, impacting a few hundred roles globally in its advertising sales team. The Large Customer Sales unit, a team that sells ads to large businesses, is expected to bear the brunt. The leaked memo does not mention it, but there are speculations that the layoff is partly due to generative AI taking over some activities previously performed by these employees.
Repeated exposure to the same online ad can quickly lead to annoyance. There’s a 40% chance of putting off customers after just 3 repetitions. This article recommends capping general advertising at 3 times per person and up to 6 times for those already interested in the product. It also suggests using static images, changing creatives, and avoiding animations to increase ad tolerance.
A deep dive into 14 research-backed subject line split testing ideas to enhance email open rates. Suggestions cover personalization, urgency, length, benefits specificity, and content type indication. It also recommends tracking conversion rates alongside open rates and tailoring tactics based on industry and audience demographics.
This article covers 35 ChatGPT prompts to get more out of your email campaigns. It outlines how to structure your prompt to include roleplay or emulate an expert, communicate the exact product you want to promote, and articulate the tactical recommendation you want. The sample prompts cover flash sales, product launches, drip campaigns, and more.
Google Ads appears to be slowly releasing a feature that lets you add three campaign-level headlines and two campaign-level descriptions. You can also schedule the headlines and descriptions to run at certain times or pin them in specific positions. This can be useful during a sale period.
Most brands make mistakes when identifying their target audience and the segments within it. This framework helps you organize your overall audience by segment, persona, buyer, and user. Working through this can be a helpful exercise to understand who to target as well as identify the best buying process for them.
Every business can be distilled into a simple equation. Figuring out this equation gives you a map for understanding which metrics you need to track and what factors drive the growth of your business. This post walks through how to identify your business’s formula and how to use it to identify the lever(s) that drives the most impact. This is also a valuable basis for building a full-fledged growth model.
Podcasting remains a rapidly growing digital channel despite mixed headlines in 2023. U.S. ad revenues grew 115% from 2020 to 2022. While podcasts face challenges in revenue generation, the programmatic share of podcast revenue doubled to 11% in 2023. This offers marketers opportunities to expand direct relationships and reach broader audiences. Embracing programmatic strategies, such as dynamic ad insertion and brand-building campaigns, has proven successful for audio streaming networks like SiriusXM Media.
A founder’s reflections on selling his $3.5M ARR business and what he’d do differently next time.
Despite facing financial challenges and emotional distress, Gen Zs exhibit heavy luxury spending, emphasizing the need for a new approach to financial well-being.
Explore various naming strategies based on the top 100 App Store apps. Tactics are split between creative and practical including play on words, paying tribute, easy-to-remember options, and abbreviations.