HOW CHILDREN’S PRIVACY LAWS COMPLICATE CONNECTED TV TRACKING PRACTICES

Summary from the TLDR Marketing newsletter

The connected TV ad industry continues to rely on the IP address for tracking viewers and connecting CTV audiences with other devices in the household. However, this type of household-level tracking appears to fall into a legal gray area when it comes to children’s privacy law. This article includes a 10-minute-long video interview with experts in privacy law, ad tech, children’s media, and CTV.