WHEN ADS GO FROM EFFECTIVE TO ANNOYING

Summary from the TLDR Marketing newsletter

Repeated exposure to the same online ad can quickly lead to annoyance. There’s a 40% chance of putting off customers after just 3 repetitions. This article recommends capping general advertising at 3 times per person and up to 6 times for those already interested in the product. It also suggests using static images, changing creatives, and avoiding animations to increase ad tolerance.