FEDEX ANNOUNCES ITS OWN COMMERCE PLATFORM FOR MERCHANTS

Summary from the TLDR Marketing newsletter

FedEx has launched the FDX commerce platform, positioning itself against Amazon by offering similar services. Its offerings include demand generation, fulfillment, tracking, and post-purchase experiences for merchants. It is currently in private preview, but FDX plans to expand its reach in fall 2024. Businesses can register their interest now. So far, specific details on its competitive strategy remain unclear.