PENTAGRAM'S IDENTITY FOR DUBLIN TOURISM EXPERIENCE IS DELIGHTFULLY CLICHE-FREE

Summary from the TLDR Design newsletter

Inspired by Celtic history but avoiding the cliches of Celtic heritage design, Pentagram's new identity includes a logo, typeface, color palette, tone of voice, staff clothing, merchandise, marketing material, signage, and wayfinding. The striking symbol represents the Book of Kells itself, inspired by the details of illuminated pages in the book and ancient Celtic artifacts that showcase the craftsmanship of flowing line details.