GOOGLE CHALLENGES CLOUD RIVALS BY MAKING IT FREE FOR CUSTOMERS TO TRANSFER DATA WHEN THEY LEAVE

Summary from the TLDR newsletter

Google's cloud unit will stop charging data transfer fees when customers want to leave. The change applies to all customers globally. Data transfer fees are a profitable source of revenue for tech companies and they can reduce churn as they punish clients for going elsewhere. Google is part of the Bandwidth Alliance, a group of companies whose aim is to reduce or eliminate data transfer fees. Alibaba, Microsoft, and Oracle are also members of the alliance.